What is Advergaming: 5 examples in marketing campaigns - Colombia Games

Have you ever wondered if there is an advertising and marketing method that involves video games but is different from the usual annoying videos and banners? If it’s real. Hundreds of brands use strategies with games called advergames. Maybe you’ve ever played one of these video games to earn a discount at a restaurant or earn

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PDF) Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia