HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

Popular on Variety HBO is urging Snapchatters to stay inside on Black Friday and stream “Game of Thrones” and other original series instead of hitting the malls, in the first Snapchat Story sold as an ad. The HBO ad unit runs Friday, Nov. 24, in the Stories section of the Snapchat app with the headline, “What […]

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HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop