Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

Roblox Virtual Showroom Experiences

Gen Z preference for virtual fashion bolsters Roblox's value to brands

Gucci x Vans' Roblox Collab, Li-Ning Joins Peacekeeper Elite & More: Web3 Drops Of The Week

Roblox report 2023: Fashion, beauty and influence statistics

Gucci hosts virtual garden in online game Roblox to mark its centenary

Fashion Awards Launch Virtual Experience on Roblox with Exclusive Gucci Assets

The House partners with Roblox for a special Gucci Garden interactive virtual experience. - Gucci Stories

Gucci Vault Is Live In The Sandbox Metaverse And It's Selling Exclusive Digital Collectibles

Luxury labels like Gucci selling virtual fashion for avatars

Inside Gucci and Roblox's new virtual world

Inside Gucci and Roblox's new virtual world

Roblox, Fashion Week, and the Rise of Metaverse Fashion

Gucci Garden Invites All Into a Surreal Virtual Roblox Installation

What Is the Metaverse? - The New York Times