Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

Political ads do really work, data shows. Here's why

We asked 2 political strategists to review midterm ads. Here's what they told us : NPR

2022 midterm election spending: broadcast tv, cable, streaming, radio

A Brief History of Tech and Elections: A 26-Year Journey

Why TV stations cannot 'censor' candidate's political ads

Microsoft launches 'Don't get Scroogled' campaign against Google

This Ad's for You (Not Your Neighbor) - The New York Times

Democrats Are Spending 3 Times As Much on Facebook Ads as Republicans - The Atlantic

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

Record ad spend for 2022 midterms

Examining spread of emotional political content among Democratic and Republican candidates during the 2018 US mid-term elections

The religious right's campaign against hormonal birth control

Gauging Midterm Campaign Ad Messages' Potency on Swing Voters