IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

IHOP's Name Change to 'IHOb' Is a Truly Obnoxious Brand Move - Eater

IHOP Becoming IHOb: New IHOb Stands for International House of Burgers

IHOB, Dunkin', WW and 10 other dubious name changes from 2018! – Orange County Register

IHOP Changes Name to IHOb to Promote Burgers

Why the IHOB Campaign Was Kind of a Fail

Hello, burgers: Ihop changes name to Ihob to debut new lineup

Here's the Data Behind IHOb's Seemingly Stupid Name Change

IHOP Adds Impossible's Plant-Based Burgers and Sausages to All 1,690 Locations

IHOB? 33 Savage Memes in Response to Ihop's Name Change

IHOB, Dunkin', WW and 10 other dubious name changes from 2018! – Orange County Register

IHOP Is Changing Its Name to IHOb and Twitter Has Hilarious Reactions - Thrillist

IHOP announces it's changing its name to IHOb, but what does that 'b' stand for?

Here's the Data Behind IHOb's Seemingly Stupid Name Change