What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

PDF) Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge

How is “Puffery” Killing Brand Reputations? - Business 2 Community

Wendy's and McDonald's wins class action lawsuit against puffery., Syed Fareed posted on the topic

PDF) A PUFFERY ADVERTISEMENT STUDY IN INDIA AND ITS IMPACT ON AUDIENCES

Solved While advertisers and consumers may accept it as a

Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers - Yang - 2019 - Journal of Consumer Behaviour - Wiley Online Library

Puffery Claims In Petfood Marketing, by Vejay Anand

[Preston, Ivan L.] on . *FREE* shipping on qualifying offers. The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

An Interpretation of the Attitudinal and Behavioral Effects of Puffery - OLIVER - 1979 - Journal of Consumer Affairs - Wiley Online Library

Difference Between False Advertising & Puffery

Six unusual marketing megatrends that will impact your business - Schaefer Marketing Solutions: We Help Businesses {grow}

The Language of Advertising: Puffery

PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition

Puffery - legal acceptability

Reputation: How does brand popularity impact market share?