EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

Loot Boxes Are Surprise Mechanics

EA Believes Loot Boxes Are Ethical, Deems Them Surprise Mechanics

EA Have Compared Loot Boxes to Kinder Eggs, And I Agree With Them

EA: They Aren't Loot Boxes, They're 'Quite Ethical' 'Surprise Mechanics

EA: They're not loot boxes, they're “surprise mechanics,” and they're “quite ethical”, Page 4

EA: We don't call them loot boxes, they're surprise mechanics

EA games: Loot boxes aren't gambling, they're just like a Kinder Egg - BBC News

Loot Boxes Are Surprise Mechanics

EA: Our Loot Boxes Are Actually 'Surprise Mechanics' That Are 'Quite Ethical