Airbnb's earnings surge after 'incredibly effective' marketing shift

The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education'  boosting direct bookings and retention, and helping grow profit.

Airbnb Target Market Segmentation & Brand Positioning

Marketing Week on LinkedIn: Airbnb's earnings surge following

Inflation may push more families to become Airbnb hosts, chief says

Is Airbnb's holiday from performance marketing a mistake

Marketing Week on LinkedIn: Airbnb's earnings surge following

Marketing Week on LinkedIn: Airbnb's earnings surge following

Buymedia on LinkedIn: Airbnb's earnings surge following

Airbnb host data: Who are Airbnb hosts? Why are individual hosts

Everything You Need To Know About The Structure Of Pricing For Airbnb

19+ Best Vacation Rental Management Companies

Airbnb Knows It's Making Too Much Money Now - Bloomberg