How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

Duolingo TikTok: Meet the Social Media Coordinator Behind Those Viral Videos

The New Way of Story-telling Gets Duolingo 2.9 Million Following on TikTok Within 5 Months, by Jiatai Qi, Marketing in the Age of Digital

Unpacking the delicate art of the unhinged social media mascot

How Duolingo built a $250 million brand by being a jerk

Duolingo TikTok Channel - The Shorty Awards

Duolingo plays on evil mascot meme in April Fool's campaign

How a 23-year-old graduate helped transform Duolingo's social media marketing

T12 op Brands on TikTok Who Are Killing It in 2024

Why are Duolingo sentences so weird?

A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis, by Gillian Setiawan, Marketing in the Age of Digital

Should We Be Ignoring Duolingo's Threats? A Look at the Sapir-Whorf Hypothesis - Charged Magazine

Duolingo TikTok: Meet the Creator Behind Viral Owl Mascot Videos

Duolingo gets massive TikTok following thanks to passive-aggressive owl

How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice